![]() ![]() ![]() ![]() While linear viewership declined 7% over 2021, 8 to 10 million smart TVs connected to the internet each day, up from around 5 million in 2021.ĭigital advertising – Digital advertising grew 30% to reach INR499 billion, or 48% of total advertising revenues. Subscription revenue continued to fall for the third year in a row, experiencing a 4% de-growth due to a reduction of five million pay TV homes and stagnant consumer-end ARPUs. Television – Television advertising grew 2% to end 2022 just behind its 2019 levels, on the back of volume growth. The key contributors to this growth will be digital, online gaming and television (together contributing to 65% of the growth), followed by animation and VFX (11%), live events (8%) and films (8%) There were over 125 deals in 2022 compared to 118 in 2021, of which 65% were in digital, gaming, and new media segments. ![]() Through democratisation of the creator economy and disruption in digital distribution, I dream of an India with infinite storytellers finding infinite platforms to share their stories, engaging with audiences in every language, with India leading the charge across the global entertainment landscape.” The sector is expected to grow 11.5% in 2023 to reach INR 2.34 trillion and further grow at a CAGR of 10.5% to reach INR 2.83 trillion by 2025. Jyoti Deshpande, Co-Chairman, FICCI Media and Entertainment Committee, said “It’s an exciting time to be in the M&E business, as we leverage the three pillars of the industry - content, commerce, and community, fuelled by technological innovation. The diverse consumer base, coupled with favourable macroeconomic and demographic factors, have translated into a very exciting time for the sector.” Ashish Pherwani, EY India Media & Entertainment Leader, stated, “The Indian M&E consumer base is large but heterogenous, hungry for content but willing to pay only for value, and more than ready to experiment with technology, be it streaming, digital payments, online education, virtual experiences, e-commerce, social media, or gaming. ![]()
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